2025–26
Siren
Social music app connecting friends through shared listening.
Music Listeners Community
End-to-End Mobile App
About Siren
Siren rethinks music discovery by prioritizing private social connections over public engagement and endless content feeds.
Building a social layer around music
Siren is a mobile app where people discover music, compare listening habits, share posts, and connect through shared taste. I led the product design from concept to delivery as the sole Senior Product Designer.
Problem Statement
Existing streaming platforms offer music discovery but provide few meaningful ways to build relationships around shared listening.
Music streaming services are built for consumption, while social features remain secondary. Siren explored a different product direction by treating music as a conversation starter instead of the final destination.
Music sharing is fragmented across different platforms.
Listening statistics are limited to occasional recaps instead of everyday engagement.
Public feeds encourage broadcasting rather than conversations between friends.
Users with different streaming services lack a shared social space.
Privacy needed to be a default product principle instead of an optional setting.
The challenge was creating a social product that complements streaming platforms instead of replacing them.
Strategy & Process
Every design decision supported private interactions, scalable navigation, and a consistent product foundation for future growth.
I owned the complete product design process, defining how users discover music, interact with friends, and manage their identity throughout the product.
Defined the product strategy around friend-first social interactions.
Planned the information architecture across Feed, Explore, Siren Live, Stats, Messaging, and Profile.
Designed complete authentication, onboarding, profile creation, and account management flows.
Created detailed user flows covering music sharing, messaging, friend requests, reporting, moderation, and privacy.
Designed interaction patterns and mobile interfaces for every major feature.
Built a reusable design system to maintain consistency as the product expanded.
Designed the visual identity and branding used throughout the application.
Produced App Store promotional graphics and supporting marketing assets.
Prepared production-ready designs for developer handoff.
Solution, Impact & Learnings
The final product combines social networking and music discovery into one connected experience with privacy at its core.
Siren brings music discovery, social interaction, and listening insights together without competing with existing streaming services.
Created a complete mobile product spanning onboarding, discovery, sharing, messaging, profiles, and analytics.
Established reusable patterns that support future features such as subscriptions and expanded social functionality.
Made privacy a core product decision through friend-based profiles and controlled content visibility.
Delivered a consistent design language across branding, product interfaces, onboarding, and promotional assets.
Strengthened my ability to lead an end-to-end product independently, balancing product strategy with execution from discovery through developer handoff.
More Works
FAQ
01
How can a Product Designer help my business?
02
What types of projects do you work on?
03
Do you only design the interface?
04
Can you work with developers?
05
Do you redesign existing products?
06
Do you work with international clients?
07
What tools do you use?
Let's Work Together
Ready to Get Started?
Book a discovery call to discuss your product, business goals, and the challenges you’re looking to solve. Together, we’ll identify the best path forward.
30-minute Google Meet
Free Discovery Call
Product & UX consultation
Tailored Recommendations
Actionable Next Steps
2025–26
Siren
Social music app connecting friends through shared listening.
Music Listeners Community
End-to-End Mobile App
About Siren
Siren rethinks music discovery by prioritizing private social connections over public engagement and endless content feeds.
Building a social layer around music
Siren is a mobile app where people discover music, compare listening habits, share posts, and connect through shared taste. I led the product design from concept to delivery as the sole Senior Product Designer.
Problem Statement
Existing streaming platforms offer music discovery but provide few meaningful ways to build relationships around shared listening.
Music streaming services are built for consumption, while social features remain secondary. Siren explored a different product direction by treating music as a conversation starter instead of the final destination.
Music sharing is fragmented across different platforms.
Listening statistics are limited to occasional recaps instead of everyday engagement.
Public feeds encourage broadcasting rather than conversations between friends.
Users with different streaming services lack a shared social space.
Privacy needed to be a default product principle instead of an optional setting.
The challenge was creating a social product that complements streaming platforms instead of replacing them.
Strategy & Process
Every design decision supported private interactions, scalable navigation, and a consistent product foundation for future growth.
I owned the complete product design process, defining how users discover music, interact with friends, and manage their identity throughout the product.
Defined the product strategy around friend-first social interactions.
Planned the information architecture across Feed, Explore, Siren Live, Stats, Messaging, and Profile.
Designed complete authentication, onboarding, profile creation, and account management flows.
Created detailed user flows covering music sharing, messaging, friend requests, reporting, moderation, and privacy.
Designed interaction patterns and mobile interfaces for every major feature.
Built a reusable design system to maintain consistency as the product expanded.
Designed the visual identity and branding used throughout the application.
Produced App Store promotional graphics and supporting marketing assets.
Prepared production-ready designs for developer handoff.
Solution, Impact & Learnings
The final product combines social networking and music discovery into one connected experience with privacy at its core.
Siren brings music discovery, social interaction, and listening insights together without competing with existing streaming services.
Created a complete mobile product spanning onboarding, discovery, sharing, messaging, profiles, and analytics.
Established reusable patterns that support future features such as subscriptions and expanded social functionality.
Made privacy a core product decision through friend-based profiles and controlled content visibility.
Delivered a consistent design language across branding, product interfaces, onboarding, and promotional assets.
Strengthened my ability to lead an end-to-end product independently, balancing product strategy with execution from discovery through developer handoff.
More Works
FAQ
01
How can a Product Designer help my business?
02
What types of projects do you work on?
03
Do you only design the interface?
04
Can you work with developers?
05
Do you redesign existing products?
06
Do you work with international clients?
07
What tools do you use?
Let's Work Together
Ready to Get Started?
Book a discovery call to discuss your product, business goals, and the challenges you’re looking to solve. Together, we’ll identify the best path forward.
30-minute Google Meet
Free Discovery Call
Product & UX consultation
Tailored Recommendations
Actionable Next Steps
2025–26
Siren
Social music app connecting friends through shared listening.
Music Listeners Community
End-to-End Mobile App
About Siren
Siren rethinks music discovery by prioritizing private social connections over public engagement and endless content feeds.
Building a social layer around music
Siren is a mobile app where people discover music, compare listening habits, share posts, and connect through shared taste. I led the product design from concept to delivery as the sole Senior Product Designer.
Problem Statement
Existing streaming platforms offer music discovery but provide few meaningful ways to build relationships around shared listening.
Music streaming services are built for consumption, while social features remain secondary. Siren explored a different product direction by treating music as a conversation starter instead of the final destination.
Music sharing is fragmented across different platforms.
Listening statistics are limited to occasional recaps instead of everyday engagement.
Public feeds encourage broadcasting rather than conversations between friends.
Users with different streaming services lack a shared social space.
Privacy needed to be a default product principle instead of an optional setting.
The challenge was creating a social product that complements streaming platforms instead of replacing them.
Strategy & Process
Every design decision supported private interactions, scalable navigation, and a consistent product foundation for future growth.
I owned the complete product design process, defining how users discover music, interact with friends, and manage their identity throughout the product.
Defined the product strategy around friend-first social interactions.
Planned the information architecture across Feed, Explore, Siren Live, Stats, Messaging, and Profile.
Designed complete authentication, onboarding, profile creation, and account management flows.
Created detailed user flows covering music sharing, messaging, friend requests, reporting, moderation, and privacy.
Designed interaction patterns and mobile interfaces for every major feature.
Built a reusable design system to maintain consistency as the product expanded.
Designed the visual identity and branding used throughout the application.
Produced App Store promotional graphics and supporting marketing assets.
Prepared production-ready designs for developer handoff.
Solution, Impact & Learnings
The final product combines social networking and music discovery into one connected experience with privacy at its core.
Siren brings music discovery, social interaction, and listening insights together without competing with existing streaming services.
Created a complete mobile product spanning onboarding, discovery, sharing, messaging, profiles, and analytics.
Established reusable patterns that support future features such as subscriptions and expanded social functionality.
Made privacy a core product decision through friend-based profiles and controlled content visibility.
Delivered a consistent design language across branding, product interfaces, onboarding, and promotional assets.
Strengthened my ability to lead an end-to-end product independently, balancing product strategy with execution from discovery through developer handoff.
More Works
FAQ
How can a Product Designer help my business?
What types of projects do you work on?
Do you only design the interface?
Can you work with developers?
Do you redesign existing products?
Do you work with international clients?
What tools do you use?
Let's Work Together
Ready to Get Started?
Book a discovery call to discuss your product, business goals, and the challenges you’re looking to solve. Together, we’ll identify the best path forward.
30-minute Google Meet
Free Discovery Call
Product & UX consultation
Tailored Recommendations
Actionable Next Steps