2024–2025
SipSkip
SipSkip is a fast-pass platform that lets customers skip lines at bars, venues, festivals, and stadiums while giving businesses a new revenue stream and access to customer insights. As the sole Senior Product Designer, I led the product from strategy to delivery, designing the customer app, venue dashboard, admin platform, websites, marketing assets, and investor presentations.
Hospitality
Senior Product Designer
Problem Statement
Business Context
The Challenge
Busy venues lose potential revenue when guests avoid long lines, while operators have limited visibility into customer satisfaction beyond traditional reviews.
Customers wanted a faster way to access food and drinks during peak hours.
Venues needed a way to monetize high-demand periods without changing existing operations.
Managers lacked structured, real-time feedback to understand guest sentiment.
The platform had to support bars, festivals, and stadiums through a flexible product ecosystem.
The challenge was to create one platform that solved these problems for customers, venue operators, and administrators.
Strategy & Process
Approach
I owned the product design process from early planning through final delivery, working closely with stakeholders to shape both the product strategy and supporting business materials.
Defined product structure for customer, venue, and admin experiences.
Designed user flows for purchasing, redeeming, and managing SipSkip Passes.
Created information architecture for mobile apps, dashboards, and web experiences.
Designed a reusable design system to maintain consistency across platforms.
Produced investor decks, venue sales presentations, promotional brochures, and marketing assets to support business development.
Designed websites, landing pages, blog layouts, legal document flows, swag store, and administrative tools as the product expanded.
Every decision focused on making the platform easy to operate while supporting multiple business models across different venue types.
Final Solution
Design Outcome
The final product included a customer mobile app, venue dashboard, admin platform, marketing website, swag store, investor presentations, sales decks, promotional materials, and supporting brand assets. Together, these components created a connected ecosystem that supported customers, venue operators, administrators, and business development from a single product vision.
Impact & Learnings
Results
Designing SipSkip required balancing customer needs with operational workflows across multiple business types while supporting ongoing product growth.
Built a scalable design foundation spanning mobile, web, dashboards, and marketing materials.
Created consistent experiences for customers, venues, administrators, and event operators.
Supported business development through investor decks, venue onboarding presentations, and promotional assets.
Learned how product design extends beyond interfaces into sales enablement, operational tools, and product strategy.
Worked as the sole product designer across the entire lifecycle, maintaining consistency as the platform expanded.
More Works
(GQ® — 02)
©2026
FAQ
01
How can a Product Designer help my business?
02
What types of projects do you work on?
03
Do you only design the interface?
04
Can you work with developers?
05
Do you redesign existing products?
06
Do you work with international clients?
07
What tools do you use?
2024–2025
SipSkip
SipSkip is a fast-pass platform that lets customers skip lines at bars, venues, festivals, and stadiums while giving businesses a new revenue stream and access to customer insights. As the sole Senior Product Designer, I led the product from strategy to delivery, designing the customer app, venue dashboard, admin platform, websites, marketing assets, and investor presentations.
Hospitality
Senior Product Designer
Problem Statement
Business Context
The Challenge
Busy venues lose potential revenue when guests avoid long lines, while operators have limited visibility into customer satisfaction beyond traditional reviews.
Customers wanted a faster way to access food and drinks during peak hours.
Venues needed a way to monetize high-demand periods without changing existing operations.
Managers lacked structured, real-time feedback to understand guest sentiment.
The platform had to support bars, festivals, and stadiums through a flexible product ecosystem.
The challenge was to create one platform that solved these problems for customers, venue operators, and administrators.
Strategy & Process
Approach
I owned the product design process from early planning through final delivery, working closely with stakeholders to shape both the product strategy and supporting business materials.
Defined product structure for customer, venue, and admin experiences.
Designed user flows for purchasing, redeeming, and managing SipSkip Passes.
Created information architecture for mobile apps, dashboards, and web experiences.
Designed a reusable design system to maintain consistency across platforms.
Produced investor decks, venue sales presentations, promotional brochures, and marketing assets to support business development.
Designed websites, landing pages, blog layouts, legal document flows, swag store, and administrative tools as the product expanded.
Every decision focused on making the platform easy to operate while supporting multiple business models across different venue types.
Final Solution
Design Outcome
The final product included a customer mobile app, venue dashboard, admin platform, marketing website, swag store, investor presentations, sales decks, promotional materials, and supporting brand assets. Together, these components created a connected ecosystem that supported customers, venue operators, administrators, and business development from a single product vision.
Impact & Learnings
Results
Designing SipSkip required balancing customer needs with operational workflows across multiple business types while supporting ongoing product growth.
Built a scalable design foundation spanning mobile, web, dashboards, and marketing materials.
Created consistent experiences for customers, venues, administrators, and event operators.
Supported business development through investor decks, venue onboarding presentations, and promotional assets.
Learned how product design extends beyond interfaces into sales enablement, operational tools, and product strategy.
Worked as the sole product designer across the entire lifecycle, maintaining consistency as the platform expanded.
More Works
(GQ® — 02)
©2026
FAQ
01
How can a Product Designer help my business?
02
What types of projects do you work on?
03
Do you only design the interface?
04
Can you work with developers?
05
Do you redesign existing products?
06
Do you work with international clients?
07
What tools do you use?
2024–2025
SipSkip
SipSkip is a fast-pass platform that lets customers skip lines at bars, venues, festivals, and stadiums while giving businesses a new revenue stream and access to customer insights. As the sole Senior Product Designer, I led the product from strategy to delivery, designing the customer app, venue dashboard, admin platform, websites, marketing assets, and investor presentations.
Hospitality
Senior Product Designer
Problem Statement
Business Context
The Challenge
Busy venues lose potential revenue when guests avoid long lines, while operators have limited visibility into customer satisfaction beyond traditional reviews.
Customers wanted a faster way to access food and drinks during peak hours.
Venues needed a way to monetize high-demand periods without changing existing operations.
Managers lacked structured, real-time feedback to understand guest sentiment.
The platform had to support bars, festivals, and stadiums through a flexible product ecosystem.
The challenge was to create one platform that solved these problems for customers, venue operators, and administrators.
Strategy & Process
Approach
I owned the product design process from early planning through final delivery, working closely with stakeholders to shape both the product strategy and supporting business materials.
Defined product structure for customer, venue, and admin experiences.
Designed user flows for purchasing, redeeming, and managing SipSkip Passes.
Created information architecture for mobile apps, dashboards, and web experiences.
Designed a reusable design system to maintain consistency across platforms.
Produced investor decks, venue sales presentations, promotional brochures, and marketing assets to support business development.
Designed websites, landing pages, blog layouts, legal document flows, swag store, and administrative tools as the product expanded.
Every decision focused on making the platform easy to operate while supporting multiple business models across different venue types.
Final Solution
Design Outcome
The final product included a customer mobile app, venue dashboard, admin platform, marketing website, swag store, investor presentations, sales decks, promotional materials, and supporting brand assets. Together, these components created a connected ecosystem that supported customers, venue operators, administrators, and business development from a single product vision.
Impact & Learnings
Results
Designing SipSkip required balancing customer needs with operational workflows across multiple business types while supporting ongoing product growth.
Built a scalable design foundation spanning mobile, web, dashboards, and marketing materials.
Created consistent experiences for customers, venues, administrators, and event operators.
Supported business development through investor decks, venue onboarding presentations, and promotional assets.
Learned how product design extends beyond interfaces into sales enablement, operational tools, and product strategy.
Worked as the sole product designer across the entire lifecycle, maintaining consistency as the platform expanded.
More Works
©2026
FAQ
How can a Product Designer help my business?
What types of projects do you work on?
Do you only design the interface?
Can you work with developers?
Do you redesign existing products?
Do you work with international clients?
What tools do you use?